Creating a Sustainable Supply of Quality Personal Care Products for Families in Need

Empathy is A Luxury Brand of Beauty and Wellness Products

The Empathy brand was born from the desire to create luxurious, natural products that perform well — and smell great — but won’t break the bank. But we couldn’t fulfill that space without also addressing the needs of thousands of Canadian families, many living in shelters, who don’t have access to personal-care products. We decided that if we were going to create products, they had to be accessible to everyone — no matter their income level. The way we accomplish this is by manufacturing and distributing our luxury line of products, Empathy, and also our donation line, Harmony, which consists of high-quality essential products that will be donated to schools and shelters to ensure they reach those in need*.

Here’s how it works: when you spend $50 on Empathy products, we’ll donate two bottles of our Harmony 3-in-1 Soap to a family who needs it. You can make a difference with every purchase.

*Harmony products are for donation only, and therefore not for sale.


Meet the Founders

Yvonne Xenidis

Yvonne is the co-founder of Empathy. She is an entrepreneur, a mother of two young kids and a professional and social connector with 20 years of experience in media sales. Yvonne is a natural people person who loves the sun, travel and fashion. She is also passionate about beauty products and in the healing powers of natural fragrances. Empathy was born out of Yvonne’s belief that when something is right for you, that opportunity should be shared with others. Yvonne wanted to develop a quality brand that would resonate with beauty lovers and, more importantly, provide an opportunity to give back to the communities in which she lives. “My business partner Deidre and I realized that families living below the poverty line were in need of personal care products,” explains Yvonne. “Our solution was to develop our own product line and to supply them directly to the community. Our mission at Empathy is to do good, give back and build a brand that truly cares.”


Deidre Marinelli


Deidre Marinelli is the co-founder of Empathy. She is a businesswoman, beauty lover, avid traveller and networker, and is obsessed with fitness and wellness. Deidre’s dedication to self-care and healthy, mindful living is the foundation upon which she and her business partner, Yvonne Xenidis, have built the Empathy brand. Deidre has over 20 years of experience in the beauty and fashion industry, collaborating with some of the world’s biggest brands.

Deidre and Yvonne noticed that while many companies were focused on charitable endeavours to supply clothing and food to those in need, there was a void in the personal care space. Many families are without essentials such as shampoo and soap, which are also so integral to one’s wellbeing and self-confidence.

Empathy aims to change this narrative by being a beauty and wellness brand with a difference by giving back to local communities and families in need. After two years in the making, the luxury beauty and wellness line has launched with a variety of skincare and wellness products. “My beauty closet is my happy place — very few things make me happier than indulging in amazing products,” Deidre says. “I can’t wait for my fellow beauty junkies to enjoy Empathy and hope they have as much fun exploring the line as we did creating it.”


Empathy Products

Empathy products harness the power of plants to influence your health, mood and behaviour via distinct aromatherapy blends and oils. Consider it a prescription for your mind, body and spirit. 

All Empathy products are manufactured in Canada. We have partnered with a family-owned Canadian cosmetics manufacturer that has been formulating professional beauty products for more than 50 years, including 25 years spent manufacturing aromatherapy essential oil blends.

Empathy products are made with ethically sourced, naturally based pure raw materials with high concentrations of active ingredients to give results while avoiding excess fillers. All of our products contain essential oils derived from healing plants, and our natural ingredients are sourced from all over the world. For example, our cedarwood comes from Morocco and our sweet orange is from Brazil.

Ingredients we DON’T use: mineral oil, paraffin wax, parabens, synthetic colours or dyes, petroleum, propylene glycol, silicones.

Our products are effective for all skin types. All products are cruelty-free.